Ukudla kuyadingeka ekumasheni nasekulweni, kodwa amasosha kufanele aphuzeni?Kusukela ibutho laseMelika lafika e-Europe ngo-1942, impendulo yalo mbuzo iye yaba sobala: phuza i-Coca Cola ebhodleleni wonke umuntu azi ngalo, futhi okuyi-concave ne-convex.
Kuthiwa phakathi neMpi Yezwe II, amasosha aseMelika aphuza amabhodlela eCoca Cola angu-5 billion.Inkampani yeCoca Cola Beverage Company ithembise ukuthutha iCoca Cola ezindaweni ezihlukene zempi futhi ilungise intengo ngamasenti amahlanu ibhodlela ngalinye.Amasosha aseMelika aboniswe ezingqwembeni zempi ayemamatheka, elungele ukuhamba, ephethe amabhodlela e-Coke, futhi ehlanganyela i-Coke nezingane zase-Italy ezazisanda kukhululwa.Ngalesi sikhathi, abathwebuli bezithombe bathumele izithombe ngokulandelana kwazo ukuze bathwebule isikhathi lapho amasosha ahamba ngezinyawo, ayehlangabezane nezimpi eziningi, ephuza i-coke lapho engena e-Rhine. IMpi Yezwe Yesibili yavula imakethe yomhlaba wonke ye-Coca Cola.Ngo-1886, e-Atlanta, eGeorgia, uJohn Pemberton, owayengumkhuzi webutho le-Confederate, umlutha we-morphine kanye nosokhemisi, waqamba uCoca Cola.Namuhla, ngaphezu kwe-Cuba esemthethweni neNyakatho Korea entsha, lesi siphuzo sithengiswa kwamanye amazwe emhlabeni.Ngo-1985, i-Coca Cola yaqonda ngqo ku-Milky Way: yagibela umkhumbi-mkhathi i-Challenger ukuze uphuze egunjini. isiphuzo se-carbonated esingenakuqhathaniswa sihlala singashintshiwe.Ibhodlela le-arc le-concave ne-convex le-Coca Cola lifaniswa nophawu lokuhweba lwefonti enemibala egqamile yekhulu le-19.Izigidi zabantu zathi i-Coca Cola yebhodlela iyona engcono kakhulu ukuyiphuza.Kungakhathaliseki ukuthi kunesisekelo sesayensi noma cha, umphakathi uyazi izintandokazi zawo: ukubukeka kwebhodlela eligobile kanye nomuzwa wokugcotshwa.
Ngokusho komklami wezimboni odumile waseFrance waseMelika uRaymond Loewy, "Amabhodlela e-Coca Cola awumsebenzi wobuciko kukho kokubili isayensi esetshenzisiwe kanye nomklamo osebenzayo. Ngamafuphi, ngicabanga ukuthi amabhodlela e-Coca Cola angabhekwa njengemisebenzi yoqobo. Idizayini yebhodlela inengqondo, yonga impahla futhi kumnandi ukukubuka. Kuyiphakethe eliphelele kakhulu" eliwuketshezi "okwamanje, okwanele ukukala phakathi kwezakudala emlandweni wedizayini yokupakisha."U-Loy uthanda ukusho ukuthi "ukuthengisa kuwumgomo wokuklama" futhi "kimi, ijika elihle kakhulu ijika lokuthengisa elikhuphukayo" - kuyilapho ibhodlela le-Coke linejika elihle.Njengomklamo owaziwa yibo bonke abantu emhlabeni, udume njengeCoca Cola.
Kuyathakazelisa ukuthi u-Coca Cola ubelokhu ethengisa isiraphu enoshukela equkethe i-cocaine efake isicelo selungelo lobunikazi elikhethekile iminyaka engu-25.Kodwa-ke, kusukela ngo-1903, ngemva kokukhishwa kwe-cocaine, "ikhawunta yesiphuzo esibandayo" phezu kwekhawunta yebha yomthengisi inesiraphu exubile nesoda futhi yazifaka emabhodleleni ukuze ithengiswe.Ngaleso sikhathi, inkampani yesiphuzo i-Coca Cola yayingaklami “iphakheji yoketshezi” yayo.Phakathi neMpi Yezwe I, lapho amasosha ase-US eqala ukuya eYurophu ngo-1917, iziphuzo zomgunyathi zazigcwele yonke indawo, kuhlanganise noCheracola, uDixie Cola, uCocanola, njll. Ngo-1915, u-Harold Hirsch, ummeli we-Coca Cola Company, wahlela umncintiswano wokuklama ukuze athole uhlobo lwebhodlela olufanele.Umeme izinkampani zokupakisha eziyisishiyagalombili ukuba zibambe iqhaza emncintiswaneni, futhi wacela abahlanganyeli ukuthi baklame "isimo sebhodlela esinjalo: umuntu osebumnyameni angakwazi ukusibona ngokuthinta ngesandla sakhe; futhi sisitayela kakhulu, ngisho noma siphukile, abantu. angazi ukuthi ibhodlela le-Coke uthi shazi."
Ophumelele kube yi-Lute Glass Company ese-Terre Haute, e-Indiana, umsebenzi wayo owinile udalwe ngu-Earl R. Dean.Ugqozi lwakhe lokuklama luvela emifanekisweni yezitshalo zikakhokho azithole ngesikhathi ephequlula i-encyclopedia.Amaqiniso afakazele ukuthi ibhodlela le-Coke elaklanywa uDean ligobile futhi liyi-convex kunabalingisi be-sexy uMae West no-Louise Brooks, futhi ligcwele kakhulu: lizowela emgqeni wokuhlanganisa wefektri yamabhodlela.Ngemuva kwenguqulo encane ngo-1916, ibhodlela eligobile laba yibhodlela le-Coca Cola elijwayelekile eminyakeni emine kamuva.Ngo-1928, ukuthengiswa kwamabhodlela kwaba ngaphezu kwezindawo zokubala iziphuzo.Kwakuyileli bhodlela elimise okwe-arc elaya enkundleni yempi ngo-1941 futhi lanqoba umhlaba.Ngo-1957, ibhodlela le-cola arc laletha ukuguquka okukhulu kuphela emlandweni wekhulu leminyaka.Ngaleso sikhathi, uRaymond Loy kanye nabasebenzi bakhe abakhulu, uJohn Ebstein, bashintsha uphawu olugxiviziwe ebhodleleni le-Coca Cola babhala okumhlophe okukhanyayo.Nakuba uphawu lokuhweba lugcina isitayela sokuklama esiyingqayizivele sika-Frank Mason Robinson ngo-1886, lokhu kwenza umklamo womzimba webhodlela uhambisane nezikhathi.URobinson wayengubhuki kaColonel Panberton.Umuhle ekubhaleni isiNgisi ngefonti ethi "Spencer", okuyifonti ejwayelekile yezokuxhumana kwezamabhizinisi aseMelika.Yasungulwa nguPlatt Rogers Spencer ngo-1840, futhi umshini wokubhala waphuma ngemva kweminyaka engu-25.Igama leCoca Cola laqanjwa nguRobinson.Ugqozi lwakhe lwavela eqabungeni le-coca nesithelo se-cola esasetshenziswa u-Panberton ukuze akhiphe i-caffeine futhi enze iziphuzo ezinelungelo lobunikazi "ezibalulekile ngokwezokwelapha".
Isithombe esingenhla simayelana nomlando waleli bhodlela lakudala elivela ku-Coca Cola.Ezinye izincwadi zomlando womklamo wezimboni (mhlawumbe izinguqulo ezindala) zinamaphutha amancane (noma ukungacaci kahle), okungukuthi, zithi ibhodlela lengilazi lakudala noma uphawu lwe-Coca Cola luwumklamo kaRaymond Loewy.Eqinisweni, lesi singeniso asinembile kakhulu.Ilogo ye-Coca Cola (kuhlanganise negama elithi Coca Cola) yaklanywa nguFrank Mason Robinson ngo-1885. U-John Pemberton wayengumgcini wamabhuku (uJohn Pemberton wayengumsunguli wokuqala we-Coca Cola soda).UFrank Mason Robinson wasebenzisa i-Spenserian, ifonti eyayidume kakhulu phakathi kwabagcini bamabhuku ngaleso sikhathi.Kamuva, wangena e-Coca Cola njengonobhala kanye nesikhulu sezezimali, esibhekene nokukhangisa kusenesikhathi.(Bheka i-Wikipedia ukuze uthole imininingwane)
Ibhodlela lengilazi lakudala le-Coca Cola (ibhodlela le-contour) laklanywa u-Earl R. Dean ngo-1915. Ngaleso sikhathi, u-Coca Cola wayefuna ibhodlela elalikwazi ukuhlukanisa amanye amabhodlela eziphuzo, futhi lalingaziwa kungakhathaliseki ukuthi semini noma ebusuku, ngisho noma laphuka.Babambe umncintiswano ngale njongo, ngokubamba iqhaza kwe-Root Glass (u-Earl R. Dean wayengumklami webhodlela kanye nomphathi wesikhunta we-Root), Ekuqaleni, babefuna ukusebenzisa izithako ezimbili zalesi siphuzo, iqabunga le-cocoa kanye nobhontshisi we-cola, kodwa babengazi ukuthi babukeka kanjani.Base bebona isithombe se-cocoa bean pods ku-Encyclopedia Britannica emtatsheni wezincwadi futhi baklama leli bhodlela lakudala ngokusekelwe kulo.
Ngaleso sikhathi, imishini yabo yokukhiqiza isikhunta yayidinga ukulungiswa ngokushesha, ngakho u-Earl R. Dean wadweba umdwebo futhi wenza isikhunta phakathi namahora angu-24, futhi ukuhlolwa kwakhiqiza ngaphambi kokuba umshini uvalwe.Yakhethwa ngo-1916 futhi yangena emakethe ngalowo nyaka, futhi yaba ibhodlela elijwayelekile le-Coca Cola Company ngo-1920.
Uhlangothi lwesobunxele nalo luyisibonelo sokuqala se-Root, kodwa aluzange lufakwe ekukhiqizeni, ngoba aluzinzile ebhandeni lokuthutha, futhi uhlangothi lwesokudla yibhodlela lengilazi lakudala.
I-Wikipedia ithe le ndaba ibonwa abanye abantu, kepha abantu abaningi bacabanga ukuthi ayithembekile.Kodwa umklamo webhodlela uvela ku-Root Glass, eyethulwa emlandweni we-Coca Cola.Ngesikhathi u-Lowe esebuthweni laseFrance waze wabuyela e-United States ngo-1919. Kamuva, wanikeza izinsizakalo zokuklama i-Coca Cola, kuhlanganise nomklamo webhodlela, futhi waklama ithini lokuqala lensimbi ethinini le-Coca Cola ngo-1960. Ngo-1955, u-Lowe waklama kabusha Ibhodlela lengilazi le-Coca Cola.Njengoba kubonakala esithombeni esingenhla, i-embossing ebhodleleni yasuswa futhi ifonti emhlophe yashintshwa.
I-Coca Cola inamabhodlela emazweni nasezifundeni ezahlukene.Inkampani yakwa-Coca Cola inemikhiqizo eminingi, futhi inokulungiswa okuncane okuhlukile, amamaki namabhodlela emazweni ahlukene.Baningi futhi abaqoqi.Ilogo ye-Coca Cola yahlelwa kabusha ngo-2007.
Umfanekiso ongenhla ubonisa ibhodlela lepulasitiki nengilazi ye-Coca Cola yakudala.Ibhodlela lepulasitiki le-Coca Cola (PET) laklanywa kabusha ngonyaka odlule kuphela, futhi yethulwa kulo nyaka ukuze ithathelwe indawo yamabhodlela epulasitiki azo zonke izinhlobo zemikhiqizo yakwaCoca Cola.Inempahla engaphansi ngo-5% kunebhodlela lepulasitiki lokuqala, okulula ukulibamba nokulivula.Amabhodlela epulasitiki e-Coca Cola afana namabhodlela engilazi asendulo, ngoba abantu basawathanda amabhodlela engilazi.
Isikhathi sokuthumela: Oct-26-2022Enye Ibhulogi
